I think your web site and api could use a new sort algorithm - most relevant
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Basically matching on how much of your search matches the item. So full matches to say 'cell' would come up if it was an exact match, so usually it's number of matching letters/words over whole letters/word count - so percentage etc. REALLY makes the UI come alive vs right now it's a search on each word, which is good - but the 'real match' is oten rows down the screen.
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Already has relevance sort, duh! Somehow I missed that, sorry!!!